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Team USA announcement



I just read that Team USA will be announced at the conclusion of the Winter Classic.

If there's one thing we can count on from the NHL, it's that they will always miss the mark with marketing.

It was a great idea to do the announcement of Team USA during the most popular hockey event of the year. It would have been a great idea if they had planned ahead with the schedule so members of Team USA could be introduced during intermission of the game wearing full Team USA gear in front of the largest live audience to see a game this year. That could have generated a lot of energy for USA hockey, the Olympics, and been a great way to reward the players who made the team, not to mention sell some Team USA jerseys.

But instead, I'm sure we'll just get Mike Milbury reading off a list, followed by Pierre McGuire telling us how great it is that Mike Richards made the team ... all of this contingent on the game not going to overtime and being cut short in favor of a Snuggie infomercial.

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