I was just browsing around when i found this article.
According to the article the Avalanche along with several other NHL teams are trying to incorperate virtual adds into their broadcasts. These are the same adds that the MLB uses and that the Rangers tested last season. They received several complaints about it being a distraction right behind the net, while also supposedly receiving positive feedback as well. I dont know about you but having a giant floating subway sandwitch behind the net does not sound like fun to me.
What do you think.