MHH Marketing, Inc.

I’m in, I type well, and could probably be the receptionist for this venture. But I don’t look good in a skirt or heels, and my wife probably wouldn’t like it.

J/K

I’m interested to see how this goes, and if/when I have something, I’ll chime in. But first, how about we suggest to Kronke, that if they use these ideas, to advertise on a channel OUTSIDE of Altitude.

Was fantastic. I tried searching through MHH and couldn’t find the comment. It received 50 recs, so I’m sure everyone knows which one I’m talking about. Whoever came up with that idea, can you please re-pitch it here?

3:12 of this video. Duchene says “YES!” when Hedman is announced second in draft! People in Denver should appreciate Avs like this kid did!

Buried in the “Defending Denver” Fanpost. Originally posted by Dixomatic.

Two men are standing next to a howitzer and a large sign that says "WARNING: AVALANCHE BLASTING." The men then fire off a round … stare off into the distance … and then Craig Anderson walks up to them, hands them the howitzer round and walks away. The two men watch Anderson walk off, then one pulls a bill out of his wallet and hands it to the other man who says, "Told you that you couldn’t beat him glove side."

I have to make an animated banner ad in Flash, like the one’s here sometimes.

I’ve decided to do it on the Avs, over my other option (Red Bull Crashed Ice). Problem is, I have no ideas.
Anyone have any?

It has to be shortish, and be able to be done in about the same size as the one on the right side of this page..

I’m surprised we haven’t seen any of the guys pitching cars or pizza for any of the local companies.

Looking at those Champ Bailey and Rod Smith commercials, it’s not like they are screening guys for their acting talent.

Why the hell isn’t Craig Anderson hawking savings accounts for Key Bank?
Why isn’t T.J. Galiardi dressing like a mafioso for Maggios Italian restaurant?
Why isn’t Ryan O’Reilly advertising Check Into Cash for when people come up shorthanded before payday?
When will Adam Foote finally do a subway commercial for a six-foote sub?
Can we finally get that Cumiskey commercial for Bandimere Speedway?
And finally, shouldn’t we be see Joe Sacco "Grocieries" doing a King Soopers ad?

And BiB and Uziel teamed up for a youngsters “road trip”:
Uziel:

taking the kids on a quick road trip
Are we there yet?

BiB:

Another marketing idea
That would be funny, Avs trip to the SC playoffs, Duchene, O’Reilly and the other kids in the back of a car in full hockey gear asking Sacco, "Are we there yet?" Too creative and funny for Stan’s "marketing" department, I’m sure.

plays off of the Matrix, and the Andy Howitzer idea.

Show different players teeing up shots at the net and getting frustrated that they aren’t scoring.
Then pan to Andy standing calmly at the net blocking shots (like Neo in the Matrix) as he drinks a Pepsi, eats a burrito, works on a crossword puzzle, etc.

Using the “9” Line and a colorado casino…Yip Duchene and TJ and about to walk into a Casino but Duchene cant get it because hes under age and then he suggest they go somewhere else but Yip and TJ go in anyway sayin “you kidding we wanna play Roulette” and as they walk in Duchene yells “well at least bet 9 its a sure thing” then show clips of the “9” line working their magic

I miss all the office room commercials with Lappy banging on the copy machine and Footer fixing the water cooler. Not sure we will see anything any time soon but Kia should work with the AVs and Damn can we get an AVs Taco Bell commercial and special???

We see two guys dressed as hockey coaches leave a local rink. The first one in a big hurry with his headphones in doesn’t notice that his puck bag is open and spills out of all his pucks on the sidewalk as he races away.
 The second coach seen only from behind yells, "Hey coach" a couple times and then realizing that headphones is oblivious, stops to pick up the pucks for him. Before he finishes, headphones hops in his truck and races off only to be stopped a block away at a red ligh.
 We got enough of a shot of the guy’s face to see a slow smile. Then we see him drop his bag, grab his stick and launch a puck from the pavement, through the air, in the back of the guys truck. He smiles and we get to see that it is Joe Sakic. Just then several of the AVS rookies implausibly happen by, sticks in hand and pitch in, hurriedly tossing the pucks in the back of the distant truck.
With one puck left, the light turns green, Sakic and Duchene both reach for it. They make eye contact "You got this?" Sakic asks. "Yeah," says Duchene. Then he launches a wrister that lands not just in the back of the truck, but slips perfectly into the original puck bag.
Sakic turns, looks all of them over, smiles approvingly and says, "Yeah, you got this." Then he hops into his own truck (which should have a snow blower in the back)

“Don’t Date Within The Division” is one of my favorite hockey commercials:

However, I agree that an Avs commercial should be about promoting the “new” team right now (rather than a specific rivalry).

Ironically, given this ad idea, I just decided to step out of the lurker shadows myself today.

It’s late. Adam Foote is on the phone. He looks worried. He says, "me too." Then "we’ll keep in touch". He hangs up and turns to his wife and says "Never knew it would be this hard, but we have to enforce the rules." She agrees.
We hear the sound of a window/door sliding open and see a hooded figure creep out, carrying a black bag and sprint towards a waiting black car full of friends. He dives in and they head off in a hurry. Foote, alerted by the noise, comes out of the house just in time to see them drive away. He grabs his phone and his keys and follows.
  He makes a call and we hear him say. "Yeah." "Again" "Right now" and then I’ll meet you there.
The first car pulls into a shadowy ally and someone whispers a loud, "Hey! Hey!" A hooded figure steps out of the dark, produces a key, and unlocks a side door. The car empties and they all file in quickly. No faces visible beneath hoodies. Inside, we see a dimly lit sheet of ice with old boards.

They quickly don skates and start a fast, skilled pickup game. Nothing but the sound of skates, pucks, etc. and the occasional "SHHH!" when they think they hear a noise.
Foote waits just down the street for Clark? (or whomever houses O’Reilly). Once there, he and Foote bust in and yells, "Hey". One skater stops and looks up, caught in a pool of light. It’s a wide-eyed Duchene. Someone yells, "Code 52" and everyone scatters for various exits, pulling off skates as they go. We get glimpses of all the rookies. Duchene walks sheepishly toward Foote as he says to Clark? "What are we going to do with these kids?" Simultaneously, without turning around he grabs the doorkeeper, who is trying to sneak out, by the collar and snatches him into the light to reveal a sheepish Sacco (or Hejduk, or Hannan, . . ., or Konowalchuk). Who smiles and says, "I don’t know. Maybe just let ‘em get out of their system?"

We see them walk their respective rookies back to the car, rookie heads down. Once they put the kids in, they look at each other, nod, then grab sticks and skates out of the backs of their cars and head back in. Just as they get to the door, the rookies step out, and Duchene yells, "Hey?". Foote turns, smiles, and heads in to the sound of the rookies yelling “wait, wait”.

At one end of a recognizable frozen Colorado lake (e.g. Georgetown Reservoir). Duchene and Stastny stand in front of a net with with sticks and pucks. A second net sits at a tremendous distance away, and they are trying to hit pucks into it from where they stand. It’s MD’s turn and he really leans into a hard shot. Impossibly, the puck trickles into the distant goal. MD and PS are both surprised, but PS rolls his eyes and drops his shoulders as MD’s surprise turns quickly to elated celebration.

MD: “Ohhhhhhhh! He shoots, he scores!”

PS: [shaking head and already pulling his next puck out of the close net] I don’t believe it. I still get one more, though.

MD: “You do, but there’s no way you’ll make it.”

PS: [setting up] “Yeah? Watch…”

MD: [pretending to be a commentator with the slightest hint of the Howard Cosell guys from “Better Off Dead”, gleefully trying to get in PS’s head] "Paul Stastny… It comes to this… Should he fail here, he will be forced to wear whatever O’Reilly tells him to, and will be personally grilling a delicious steak dinner for every first-year player on the team.

[Close camera shot of PS, amused, but focusing himself]

MD: “Big players make big plays in big games. I tell you, folks, he cannot fail here…”

PS: [fires a hard shot which settles out, sliding on a trajectory for the distant goal.] “Oh, that’s on frame!”

[Camera goes super-wide, from above, and we see a fully-padded Craig Anderson hoofing it out of the trees, running at the distant goal, perpendicular to PS’s shot. PS and MD see CA running on in the distance and both begin skating hard toward the goal, MD celebrating the whole way. Close-up of CA diving on his stomach and making a sliding stick-save on PS’s trickling puck. Laughing, CA stands up quickly to avoid a snow shower from the arriving PS]

PS: “That was so in!”

MD: [Still commentating, and arriving on scene just behind PS] “No goal! No goal! I don’t believe it! I thought for sure it was in, folks, but the shot just wasn’t strong enough. Stastny gets it done on the rink, but he cannot compete with Duchene on the pond…”

I’m not a huge fan of mascots, but I understand the appeal they have in attracting families to go to games. The Rockies use Dinger in some pretty funny ads. Here’s one along that line.

Anderson is in a hallway doing the tennis ball drill with a coach. (If you’ve seen Miracle you know what i’m talking about). He is catching every ball, but after each one keeps looking behind him with an annoyed look. Repeat 2 or 3 times, and he finally stands up and turns around and says “C’mon man! You’re breaking my concentration! What do you want?” Pan out to see Bernie standing behind him, staring intensely at the tennis ball in his hand.

Goofy, but fun.

There are so awesome ideas around here. What about something simple like showing a montage of the work they do in the community for 20 seconds and then show some awesome highlights of goals, saves and hits. Then a message like “The Avalanche care about everything on the ice and off, they support you. We are having a fan appreciation night so you can show your support for them!” And then have a couple of “Avalanche appreciation nights”. Have this coincide with a win 1000$ towards your favorite charity night?

Got another one, this time showcasing the young talent.

Show a number of the rookies, Duchene, O’reilly, Galiardi, Yip, etc taking punishing hits from some big goon during a game. Everytime he hits them he yells in their ear “Welcome to the NHL Rookie!” Cut to a highlight reel of some of the ridiculous goals the rookies have scored this year, with the names of the players scoring the goals somewhere on the screen so the average person watching can make the connection. Final cut to the rookies standing on a darkened rink looking badass. They all say “Welcome to the NEW NHL”.

Have him just sit there and smile..

“A smile only an Avalanche fan can love”

(insert highlights, ending w/ “next game” information)

How is it that no dental practice (Comfort Dental or Dr. Lucius T. Moneybags DDS) has signed on to sponsor this team?

Smiles that just beg for a dentist’s schilling – SoS, Radar, Highlander…

Okay, we’ve got some great ideas.

Phase 2: Typing them up. Chi? You on this? Anyone with a marketing background have suggestions on how to make this look appetizing to Kroenke thus perhaps enticing them to do some (any) of them?

Oh, and can we get a couple of recs on the post so it doesn’t drop off the top list? Thanks, loves!

All excellent ideas! If only the Avs actually tried a little harder in the marketing department. Rec’d!

btw, what is this AD article that you mention, Beachie? The one with the quote from one of our guys? I think I missed it.

Well it looks like KSE is reading this blog because during Sat game i saw two new AVs commercials although one was Budaj talking about getting the flu shot LOL

A guy in a Red Wings jersey has a giant inflatable octopus on a pulley in a hockey rink. He places a hockey puck center ice right under neath the octopus. He attaches the rope holding the octopus to the hockey puck and sneaks into the penalty box. We see him peeping over the box watching the hockey puck.

BEEP BEEP! A burgundy flash streams across center ice and the puck is now missing. Puzzled, the Evil Winged Wheel Man walks cautiously to center ice. He looks up at the octopus, looks at the rope. He touches the rope, looks at the octopus. He stomps is foot at center ice and the octopus comes falling down crushing him. Cuminskey slowly skates up, let’s out his very best “BEEP BEEP!” and darts down the ice with the puck at Cuminskey speed.

Commercial opens with (Stastny or) Duchene asleep in bed. The bedside alarm goes off and there’s a quick “getting ready for work” sequence – breakfast, brush teeth, put on a sharp-looking suit, shoes out of shoe trees, grab a brief case, etc. Then there’s a shot of him in-transit to work in someplace distinctly Denver (e.g. getting off a crowded shuttle on 16th street). Finally, a tight shot of a desk surface with the player sitting down behind it and straightening his tie. The shot widens, and we see that the desk is actually smack in front of the goal crease in Pepsi center, and furthermore, that a game is being played. Players from both teams are skating around. Duchene’s desk is in the offensive zone, and so is the puck. Duchene produces a stick from behind the desk as the puck is moved to the point where Liles (or Quincy) drops a bomb toward the net. Still seated, Duchene reaches out and deflects the puck to beat the opposing goaltender. Then, with the “Duchene at the office” motif established, there’s a series of gags at the desk, separated by quick cuts: a seated give-and-go to a scoring Stewart, Duchene hip-checking someone by backing into them in his rolly-chair, screening the goalie by opening up a big newspaper, etc.

After the gags, bigtime scoring-right-in-front-of-the-net highlights like Duchene scoring and then holding onto the crossbar vs. Buffalo. Narrator gives ticket information and maybe an explicit line about “another day at the office.”

Here is an actual idea the Avs have implemented. I’ve seen this video played for a few different teams, but most recently it was done for the Oilers…

Meat Loaf’s song is playing in the background. A woman is shown dragging her boyfriend to a chick-flick (Sex In The City). Next they go to the mall and she is shopping for shoes and purses dragging him along and making him carry all the bags. Next they are at a restaurant with all her friends. They are laughing and reaching over him to pass each other pictures and stuff. Next scene: They are home and she gives him a present. He opens it and finds an Oilers jersey. He looks up, throws the jersey on the ground and bolts for the door. He is running down the street in a coat. He rips the coat off and we see an Avs jersey underneath.

I think I might have seen that at an AVS game, but it was a while ago and since it was at the rink, it is just another instance of the “preaching to the choir” advertising they do on altitude all the time.

Why doesn’t he do Jimmy Johns commercials? He’s Freaky Fast. They’re Freaky Fast. They’re both awesome. mmm I love me some JJ and RR!!

What kind of response would the guys give?

Beachie, you try squeezing it in sometime after your interviews.