So I meant to post this yesterday but completely spaced it.
I was watching the Rockies game on Monday on TV, and before the game they were listing off the sponsors, just as usual. But I was surprised to see the Avalanche listed.
Now, for the failure. The announcer said. "Tonight's game is brought to you by the Colorado Avalanche: It's All About the A." On the other hand, the graphic they showed was the old "Avalanche Experience" logo from last year. I mean, come on Avs, if you're finally going to fork out the money to have real advertising, why not at least try to get it right? Oh wait, I forgot we're talking about the Avs Marketing Department here