SHOCKING NEWS: The Avs attempt marketing?
by onerightminus on Sep 2, 2010 3:24 PM MDT
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PrintI know it's weird... but I actually saw a billboard marketing the Avs. It's not great by any means, but it's a start. They're barely trying to give the franchise a face.
Sorry my photo is blurry... I took it with my cell phone while also trying to drive my car. The billboard is just east of Colfax and I-25 and has a play on the (horrible) new slogan saying, "It's all about the future."
It has Andy, Dutchy, and Radar. Still not quite what I'd like to see from the marketing team... but it's a start.
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Man did they screw up
“FUTURE” doesn’t have an “A” in it. Heads will roll over this.
Your 2010-2011 Colorado Avalanche: Reaching Up to the Cap Floor
by Bob in Boulder on Sep 2, 2010 3:38 PM MDT reply actions 1 recs
Ha!
I also wonder if the Avs hired the dude that did the Rockies “Generation R” marketing guy. Their slogans where similar with the whole R theme.
Brannigan's Law is like Brannigan's love, hard and fast.
I’m sure they peeked over his shoulder in advertising school.
Homer no function beer well without.
by An Unmitigated Disaster on Sep 2, 2010 6:23 PM MDT up reply actions
Not to worry.
I saw an “All about the A” ad on a bus shelter driving home this week. Seems the “full court press” (this is, after all, still a basketball organ-I-zation) is on!
Colorado Avalanche Offseason Strategy - Please wake us in October
Considering how much we have complained about the lack of marketing, I am starting to think the Avs have a spy in the MHH community.
Brannigan's Law is like Brannigan's love, hard and fast.
I saw one by my house walking to Tokyo Joe’s.
by toothandnailer777 on Sep 2, 2010 10:24 PM MDT up reply actions
Actually
They just never bothered to replace that from last season. Like Dippin Dots “Ice cream of the future” catchphrase.
Intelligent opinion does not follow the transitive property
Jibblescribbits: C'mon over and waste some time
well, that's a start
still an awful slogan, but they ARE trying to market the youth. i like that, at least.
with the 29 year old goalie being front and center? (I kid)
Homer no function beer well without.
by An Unmitigated Disaster on Sep 2, 2010 6:24 PM MDT up reply actions
That’s nice to see. And the slogan isn’t that that bad. Sure it could be better, but at least they’re trying.
Trying
when doing is not an option.
none
by Stone Bradcroft on Sep 9, 2010 12:13 PM MDT up reply actions
I've seen TV Ads that aren't during Avs games
Wasn’t paying attention til I heard an Avalanche ad during Sportscenter the other day. Also saw one during the Broncos game. Better than last year when the only time they advertised the Avs was during Avs games.
"Joe Louis Arena is the Chipotle of Jackassery" - JIbblescribbits
that slogan doesn’t inspire great confidence about the here and now.
Homer no function beer well without.
by An Unmitigated Disaster on Sep 2, 2010 6:24 PM MDT reply actions
What I really want to see them do is put Duchene HUGE on the side of a building or something.
The Nuggets had a roughly 40-50’ wide Birdman on the side of a building at like 14th and Stout downtown. I can’t stand basketball but the ad sure got my attention.
by onerightminus on Sep 2, 2010 11:36 PM MDT up reply actions
Maybe he should get a sponsorship from Target, back at X games 10 in LA target paid for a sign of Nate Adams on the side of a building, looked sweet
The Savage has spoken. Let it be done
"Two roads diverged in a wood, and I took the one less travelled by, and that has made all the difference"
R. Frost
I wonder if the billboard cost counts against the cap?
MHH- A drinking site with a hockey problem
Hockeytown was a marketing invention to draw fans to a team that had less gate than the atlanta thrashers.
by TheRed on Sep 2, 2010 7:36 PM MDT reply actions 3 recs
Ads
I saw a billboard ad near sixth and Kalamath last weekend…and had to doubletake to make sure it was an Avs ad! Maybe these two billboards and couple of sportscenter ads will actually get our attendance above ten thousand!
"I cannot really hear what Jeremy says because I've got my two Stanley Cup rings plugging my ear."-Patrick Roy
Nice pic
A photo of an Avs billboard must be on par with a photo of Bigfoot or the Chupacabra.
Dear Colorado Avalanche: Thank you for the excitement, see you in October.
I was just thinking the same thing. Damn good photoshop job there, but the Av’s don’t do marketing, so clearly this is a photoshop job.
by some white guy on Sep 3, 2010 10:01 AM MDT up reply actions
The Future Begins Now!
Well, at least in a couple of weeks when camp opens.
Imagine my surprise
I grab a cup of coffee, and bam!
Yes, Dazbog coffee has a trademarked phrase that’s more applicable for an NHL team than the Avs have.
"Half the game is mental; the other half is being mental." -- Jim McKenny
Wow. That’s pretty sad.
“It’s all about the playoffs” worked alright, but the one letter “A” thing is just stupid. And whats worse is that when they say it out loud in the ads they actually just say “A.” Apparently they can’t spare the breath to say “It’s all about the Avs.” Nope, just, “It’s all about the A”
2010 Opening Night minus 46
MHH: Where Avs fans go when friends and relatives tell them to quit ranting about hockey 24/7.
Damn DazBog!
That slogan was on the tip of the marketing teams tongues. I’m sure they were just saving it for the playoffs ;)
"That F******* sandwich had it coming!" -Mike@MHH
It Happened Again...
Found this one today at 6th and Santa Fe downtown… “It’s all about the Leadership” featuring Adam Foote, Paul Stastny, and Milan Hejduk.
Man I’m getting good at this photoshop stuff
Lappy?
Crap, this “it’s all about…” still has me confused.
Sandie
"We called him Clark Kent because away from the rink, he was just a nerd. Then he'd go into the Colorado dressing room and put on his Avs jersey, and all of a sudden he was Super Joe"- Theo Fleury
by Sandie Gauthier on Sep 7, 2010 8:30 PM MDT up reply actions
I saw two bus stops within a two block radius that had the basic “It’s all about the A” with ticket info ads on them! This was near Southwest Plaza. This is getting weird…..
I just like the fights.
More sightings:
- 14 game pack commercial during late local news (Channel 9 – NBC)
- 14 game pack commercial during Tonight Show
What is this world coming to?
Running-dog lackey counter-revolutionary malcontent, Not an expert.
It's all about
the random action verbs.
Intelligent opinion does not follow the transitive property
Jibblescribbits: C'mon over and waste some time
That makes me picture what it would be like if Pittsburgh used this slogan. “It’s all about the diving” would work nicely.
2010 Opening Night minus 46
MHH: Where Avs fans go when friends and relatives tell them to quit ranting about hockey 24/7.
Works just fine for us.
http://www.youtube.com/watch?v=J16ePmMLnl4
"Half the game is mental; the other half is being mental." -- Jim McKenny
What's sad is...
that we’ve seen more advertisements about the Avs than we have actual news about the Avs this summer.
A puck is a hard rubber disc that hockey players strike when they can't hit one another. ~ Jimmy Cannon
Not exactly marketing but sort of related
So I’ve been looking for a PDF or word version of this year’s schedule for quite a while now to use during our ticket draft. I haven’t been able to find one on the Av website, unlike in years past. So I emailed the general addy there and asked them if one was available. To their credit, they sent me one (in word format) right away, and also sent me a link to a story they had posted that included a link to it.
So I must have missed that story, and the link, but for the life of me, without the link they sent, I could have never found it on their web site. So I emailed them back suggesting that they also put a link to the word schedule on their schedule page, so that more people could find it. They thanked me for the suggestion and said they would consider it. Then did nothing, as far as I can tell. So, just for fun, can anyone else here find the word version of the schedule on the Avalanche website?
Your 2010-2011 Colorado Avalanche: Reaching Up to the Cap Floor
mouse over schedule, click downloadable schedule. http://avalanche.nhl.com/club/page.htm?id=32591
I think they listened to you.
also, searching for ‘schedule’ in the search box produced: http://avalanche.nhl.com/club/news.htm?id=532309 as the 6th link.
That one is some sort of deal that downloads into one of your calendars. But you did find the story with the link to the word document below. It was hard to navigate to from their website, but I did manage to find it on the 2nd page of news.
Your 2010-2011 Colorado Avalanche: Reaching Up to the Cap Floor
by Bob in Boulder on Sep 9, 2010 10:20 AM MDT up reply actions
Saw 2 All about the A commercials during the Rockies game last night on FSN. I only watched a couple of innings while we were at the bar. There may have been more.
"That F******* sandwich had it coming!" -Mike@MHH
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