When Peter Forsberg was on the ice, it was impossible to ignore him. It didn't matter whether you were a fan, a teammate, an opponent, or a ref. He made his presence known, and you couldn't help but to pay attention. The Swede is hoping the same will be true in his most recent campaign off the ice. 

Forsberg is lobbying to change the times of weekend NHL games so that European fans of the game can watch at a reasonable hour. The current schedule forces those in the Central European Timezone (CET) to stay up until - or wake up in - the wee hours of the morning to watch an NHL game. For example, a 7 pm game at the Pepsi Center would be aired at 3 am CET. Forsberg is proposing that the NHL schedule Saturday and/or Sunday games for the afternoon, at 2 pm for example. That would mean a reasonable 10 pm start time in Central Europe. Afternoon games are not an oddity for hockey, so making them more common wouldn't seem to be that big of a deal. But is it? Would you be willing to have more day games so that your Euro brothers and sisters could have more access to the Avs?

For more details, here's a short documentary featuring Forsberg, as well as some other familiar faces.

Stick tap to The Avalanche Guild for the story.