KSE is on the cheap right now. This is nothing new to any of us. What's also old news is that some money really needs to be spent to up the allure of the Avalanche as a product. However, there are more areas than just the on-ice personnel that need attention. The Pepsi Center itself seems stuck in the 90s by evidence of the rabbit ear-esque jumbotron. The team is skating around in aprons. Ticket prices are a joke. Marketing is a
four nine-letter word. And the in-game "entertainment" is an oxymoron. But which of these improvements is most important and most immediately in need of attention?