New Attitude?
by David Driscoll-Carignan on Jul 29, 2011 7:01 AM MDT
in Avalanche News & Notes
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Any followers of the Avalanche or this here blog are probably aware that the Colorado Avalanche have not always been very quick to embrace the "new media" - such as blogs and social media outlets; they were one of the last NHL teams to have an official Twitter feed and Facebook page and have a long-standing policy against granting press credentials to bloggers like yours truly. They haven't always been very big on embracing "old media" either, but that, as they say, is another show. [UPDATE: I've been told that the Avs were actually one of the first to have a FB page. #bloggersdon'tfactcheck]
It wasn't that long ago that the Avs' Twitter presence was essentially nil. It was big news when Matt Duchene created an account and even bigger news that he actually used it. Slowly, Avalanche players began creating their own accounts. Dan Winnik. John-Michael Liles. The trickle picked up in intensity. Ryan O'Byrne. Erik Johnson. Greg Mauldin. Yesterday, David Jones and T.J. Galiardi created accounts (Galiardi's being particularly full of win). All of a sudden, the Avalanche have a substantial presence on Twitter.
But there's one new Avalanche account that really has me raising my eyebrows: Kyle Shohara. Don't know him? He's the new Website / Media Relations Coordinator for the Avalanche (I believe he has quietly replaced Craig Stancher). This is new territory: an Avalanche front office member with an active (and engaging) Twitter feed. And, oh by the way, he's a former blogger.
If that wasn't enough to wrap my head around, check out this tweet:
Had a fantastic meeting with the @Avalanche front office this morning. Having their support is huge! And @kyleshohara is the man!
That's from Jared Harding, who apparently is a digital and social media strategist for KSE. The fact that the Avalanche are even talking to a social media strategist is amazing when you think about the Iron Curtain Media of just a few years ago. In a word: woah.
I'm not sure exactly how far the Avalanche will loosen the reigns here, and I can comfortably predict that I won't be getting press credentials anytime in the near future. But, times are changing and the Avs apparently are trying to change with them. It may be small steps for now, but at least there's movement. I've been critical of their stonewalling policies in the past, and I applaud the team for lightening up a bit. I'll definitely be watching this one as it progresses.
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actually, he apparently has an account but hasn’t tweeted yet, so I should probably delete that example. All the Avalanche twitter feeds can be found here (thanks, Beachie, for keeping that updated)
I am the most humble blogger of all time
by David Driscoll-Carignan on Jul 29, 2011 7:32 AM MDT up reply actions
EJ also had an account when he came over from St. Louis, but it was taken down for whatever reason. My bet is he’ll be back soon enough, especially since he’s being proclaimed as one of the faces of the franchise. I wouldn’t be surprised if Radar was on soon too.
Just a Colorado girl in Montana who <3s the Avs.
I was actually thinking the same thing about Radar.
I am the most humble blogger of all time
by David Driscoll-Carignan on Jul 29, 2011 8:18 AM MDT up reply actions
I mean, it makes sense. It’s absolutely free advertising directed at a demographic that hockey in Denver hasn’t really tapped yet – the young adult one. And based off the youth of this team, I can’t image that that’s a bad thing. There are plenty of colleges in Denver with potential young fans. If a friend retweets something that one of the Avs say, maybe it will make some of those young people more curious about the team. When we start winning again (oh please, hockey gods, let it be soon!), twitter could potentially help bring in fans that otherwise wouldn’t have bothered.
Just a Colorado girl in Montana who <3s the Avs.
And who better to tweet than the faces of the franchise? I mean, we’ve already learned about Matt Duchene’s fishing and country music obsession, as well as his old, beat up bronco. That’s pretty cool – it gives you a sense of them as people and not just as stats.
Just a Colorado girl in Montana who <3s the Avs.
it gives you a sense of them as people and not just as stats.
Great point. Most of the interviews during game telecasts are typical, “We’ve got keep our heads down and play with intensity” sports cliches. Twitter is a quick way to humanize a player. I’d much rather think of a player bopping down a country road listening to tunes than just 16g/23a/+4.
Just as long as he leaves the vodka at home….
Datsyuk may have done it first, but he learned it from Peter Forsberg.
Thanks for everything Foppa!
Footer: We'll miss seeing you clear the riff raff off your lawn.
by Americanario on Jul 29, 2011 10:22 AM MDT up reply actions
or shares it. Just sayin.
The Colorado Avalanche: much more hugerer and depthier than last year
by Cheryl Bradley on Jul 29, 2011 10:25 AM MDT up reply actions
Just not while he’s bopping down the road in his beat up Bronco
Datsyuk may have done it first, but he learned it from Peter Forsberg.
Thanks for everything Foppa!
Footer: We'll miss seeing you clear the riff raff off your lawn.
by Americanario on Jul 29, 2011 10:39 AM MDT up reply actions
Americanario makes Journey reference. Tempestuous Binary listens to Don't Stop Believing. Milan Hejduk scores goal. You know what must be done. DSB Record: 1-3-0
"God I'm excited for those two to fail miserably." - SBNation writer Andrew Sharp on Josh McDaniels and Tim Tebow.
The Number Zero, aiming squarely for the groin.
by Tempestuous Binary on Jul 29, 2011 6:15 PM MDT up reply actions
You're welcome!
I’ve been quite busy with it lately. Will have to add Kyle Shohara in a minute.
The Colorado Avalanche: much more hugerer and depthier than last year
by Cheryl Bradley on Jul 29, 2011 9:27 AM MDT up reply actions
I know, right?? Did you see that pic of him in that…for lack of a better word…outfit? #nicepackage TJ!
The Colorado Avalanche: much more hugerer and depthier than last year
by Cheryl Bradley on Jul 29, 2011 9:29 AM MDT up reply actions
It’s funny, he’s very clever. Hope he works as hard on his game as he’s working promoting that company (RIVALUS, whatever that is) and busting his buddies.
by Dan Winkler on Jul 29, 2011 10:50 AM MDT up reply actions
I want Wilson.
A man who stole my whisky used the defense that no one could resist a bottle of Scotch. I had no choice but to testify on his behalf.
I want both of them on Twitter. And Radar, as mentioned. And Varly! McLeod might be damn funny too.
The Colorado Avalanche: much more hugerer and depthier than last year
by Cheryl Bradley on Jul 29, 2011 9:30 AM MDT up reply actions
I hope
that this isn’t one of those painfully forced attempts to be hip that are weird for everyone.
“Yo dawgs, Avs hockey is ‘dope’ to the highest degree!”
by TheFightingFarsi on Jul 29, 2011 9:34 AM MDT reply actions
Interesting, and positive
But I’d rather have money going to:
1. Player payroll.
2. Marketing.
3. A new scoreboard and other facilities and in-game entertainment improvements.
We see a wonderful sun-soaked city nestled at the foot of the Rocky Mountains. Enos sees nickels and dimes.
by Bob in Boulder on Jul 29, 2011 10:01 AM MDT reply actions
This is marketing, sweets. ;-)
The Colorado Avalanche: much more hugerer and depthier than last year
by Cheryl Bradley on Jul 29, 2011 10:25 AM MDT up reply actions
I was just going to say that
I am the most humble blogger of all time
by David Driscoll-Carignan on Jul 29, 2011 10:30 AM MDT up reply actions
Were you going to call me sweets?
We see a wonderful sun-soaked city nestled at the foot of the Rocky Mountains. Enos sees nickels and dimes.
by Bob in Boulder on Jul 29, 2011 10:39 AM MDT up reply actions
of course
I am the most humble blogger of all time
by David Driscoll-Carignan on Jul 29, 2011 10:51 AM MDT up reply actions
I understand that, but if they don’t do more with “Worn with Pride” than throw it out there over and over again without ever adding anything clever, they have failed in their mass marketing program miserably for the 3rd (4th, 5th, I’m not sure) year in a row.
We see a wonderful sun-soaked city nestled at the foot of the Rocky Mountains. Enos sees nickels and dimes.
by Bob in Boulder on Jul 29, 2011 10:40 AM MDT up reply actions
Galiardi, in a mere 24 hours, has become the Avs best tweeter, and is slowly moving up the ranks in all-time NHL players.
Paul Stastny did, what Paul Stastny does. Score big goals.
Small sample size, small sample size, small sample size…..
Can he maintain this pace?
Datsyuk may have done it first, but he learned it from Peter Forsberg.
Thanks for everything Foppa!
Footer: We'll miss seeing you clear the riff raff off your lawn.
by Americanario on Jul 29, 2011 10:40 AM MDT up reply actions
Why is Jared Harding flashing a douchebaggy hand sign?
by Dan Winkler on Jul 29, 2011 10:47 AM MDT reply actions
thug life bro
I am the most humble blogger of all time
by David Driscoll-Carignan on Jul 29, 2011 10:52 AM MDT up reply actions
Wonder how long it is until
They start doing what has been tossed around by some NFL people:
http://sports.siterhythm.com/home
Languishing for Landeskog
Galiardi has the greatest twitter account ever
LANDESKOG!!!!!
How Swede it is
by Cole D Hamilton on Jul 29, 2011 5:37 PM MDT reply actions
No frigging shit!
His latest:
Taking a lot of heat about my ‘long neck’. Would you be surprised if I told you my real dad is #TheTrotz? http://lockerz.com/s/124821512
by Dan Winkler on Jul 29, 2011 5:42 PM MDT up reply actions
Did you see this one:
TJGaliardi TJ Galiardi
@CstewSTL25 Im still feeling the burn from the long neck comment so I dug into the archives. #vintageMurds http://lockerz.com/s/124543977
LANDESKOG!!!!!
How Swede it is
by Cole D Hamilton on Jul 29, 2011 5:53 PM MDT up reply actions
Galis is just killing it on Twitter, flat out killing it. H’s gone from :random 2nd/3rd" liner to one of my favorites in week or so. chirping everyone. Awesome
Maybe
Jibblescribbits: C'mon over and waste some time
by Jibblescribbits on Aug 1, 2011 12:04 AM MDT up reply actions
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