In the Stanley Cup Finals, where the LA Kings tango with the New Jersey Devils, TV viewership is declining. People aren't interested in hockey championships, not even in these two big media markets, like New York and LA (home of the networks like ABC, CBS, Fox and NBC).
- For TV coverage of the Stanley Cup Finals, why are the ratings so low?
- For viewership to decline, where has the NHL gone wrong?
- How can the NHL market themselves, so people can enjoy hockey again (from next season forward)?