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Daily Cupcakes - June 7th, 2011


First up the NHL is going to the courts.

Molson Coors Canada and the NHL plan to appeal an Ontario court ruling that would block what has been called the most lucrative sponsorship deal in the league's history.

Judge Frank Newbould of the Ontario Supreme Court ruled last Friday in favour of claim by rival brewer Labatt.

The game last night, was... well there is no mercy rule in the NHL.

Boston is trying to become the third team to overcome a two-game deficit in the Stanley Cup Final after dropping the first two games on the road. Recent history shows it can be done, as the Pittsburgh Penguins hoisted the Cup after Game 7 in 2009 after losing the first two games of the series to the Red Wings.

"We won by a big score tonight, but it's only a win and we're still down 2-1, and that's the way I approach it," said Bruins head coach Claude Julien.

Wow, incredible.

One of the lucky holders of four $39-a-game upper deck NHL season tickets in Winnipeg is a professional ticket broker in Richmond, Virginia, who’s asking $120,000 US for his seats.

And that broker expects that there are more brokers in the U.S. holding seats in the MTS Centre.

Fans are hitting eBay, Craigslist, and Kijiji, trolling for tickets they couldn’t buy online.

UPDATE: Looks like True North ain't going for this scalping business.

Attention scalpers of NHL tickets -- True North Sports & Entertainment has got you in its crosshairs.

Scott Brown, director of corporate communications for Winnipeg's still-unnamed team, said Monday it has already cancelled a number of season ticket orders from people who didn't want to play by the rules.

"There are a number of checks and balances between now and the seat allocation process. People can be assured if they don't follow the proper steps, we will cancel the transaction," he said.