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Daily Cupcakes - Links from around the unlocked out NHL- February 8th, 2013

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Doug Pensinger

Puck Daddy takes on Colorado Avalanche 's Ryan O`Reilly saga.

A team can offer O'Reilly maximum $5,046,585.00 of annual average value without having to give up a second round pick along with a first and third it would cost a team in compensation to sign O'Reilly to an offer sheet.

Is O'Reilly worth it? Well, that's a question that could be better answered by the internal metrics the Avalanche presumably use to evaluate players. By my external ones, compiled over at Behind the Net in form of shot-differential data, I can tell that Colorado is a worse team at handling the puck this year compared to last, although the season is still young.

Shootouts might be the decision-maker when it comes to teams getting into the playoffs.

Here’s a statistical curiosity that – if it continues – is going to have a real impact on the final standings of a shortened 48-game NHL season.

Of the first 127 games played this season through Monday, 30 went to overtime and 18 were decided by shootouts.

That’s roughly in line with the historical average. But what’s different is how the vast majority of the "loser" points – 21 as compared to nine – were "earned" by teams playing in Western Conference.

Remember Karlis.

Saying goodbye is hard especially for a hockey player who has made an impact on the sport like Skrastins did. I see how his absence has affected the people that did know him so I know that he did matter to them. And I know he was loved. He will be missed and many people will remember him as a great hockey player, who loved the game like we did. Right now he is up in heaven playing hockey with Pavol Demitra, Derek Boogard, Rick Rypien and Wade Belak while the rest of the world keeps the memories of those fallen players during the tragic summer of 2011.

Want a rundown of the injuries thus far? The Toronto Star has the article for you!

When the NHL lockout ended, many observers predicted there would be a rash of injuries, like the recent knee injury that has sent Calgary Flames goalie Miikka Kiprusoff to the sidelines and the groin pull that has taken St. Louis goalie Jarsolav Halak out of action.

Injuries are a part of the game but they become even more difficult for teams fighting for playoff spots in a shortened 48-game season.

But several players have also been dinged by flying pucks, some shot from their own teammates and sidelined by injuries sustained in on-ice fights.

Whoa!!! Kroenke looking at marketing!?

Kroenke Sports & Entertainment has selected mobile marketing and digital advertising company Phizzle to handle mobile marketing campaigns for several of its sports properties.

Phizzle becomes the vendor of choice for the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche, the Colorado Mammoth of the National Lacrosse League (NLL), the Pepsi Center, and Altitude Sports & Entertainment, the three teams’ regional sports network.

The San Francisco-based firm will provide each of the properties with a set of mobile and digital marketing tools to run programmes for fans, event sponsors and local advertisers. The programmes will be integrated around each of the team’s games, during broadcasts and on the Pepsi Center’s digital boards.