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Reebok-CCM hits the motherload, locks up Drouin, MacKinnon and Jones

Top three draft picks for 2013 sign deals with the legendary equipment retailers, CCM-Reebok.


Jonathan Drouin, Nathan MacKinnon and Seth Jones will all be representatives for CCM-Reebok, joining a list of NHLers that looks like a who's who of young hockey players. In addition to our very own Matt Duchene and Gabe Landeskog, CCM-Reebok boasts players like John Tavares, Ryan Nugent-Hopkins, Nazem Kadri, Alex Galchenyuk, Jonathan Huberdeau, Adam Larsson and many others.

Philippe Dubé, President, Reebok-CCM Hockey, said the company is excited to have the young stars as part of their group of athletes, noting that the fact these players are already using their equipment is a testament to its status as "a highly-desired brand by the superstars of tomorrow." The top draft picks were targeted by Reebok-CCM for both their personalities and talent.

Jones commented on the new relationship, saying, "CCM is the most legendary brand in hockey and I can't wait to be part of its story. It's an honor to be joining the team."

The players will participate in both on- and off-ice marketing, including using CCM-Reebok equipment, much like their other clients. They will also donate equipment to local hockey organizations, just as we saw Gabe Landeskog do by supporting the Foothills Hockey Association in Littleton, CO.

From the press release:

As part of the partnership, the prospects will play a major role in Reebok-CCM’s global, on and off ice marketing strategies starting with the CCM RBZ “Freakishly Fast” campaign set to launch this summer. Each player also will be wearing Reebok-CCM’s premium equipment including the RBZ skate and RBZ Stage 2 stick that will be available at retail on July 19th.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Gabriel Landeskog.Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: and