There are new reports out that the Colorado Avalanche have a heavy hitter in their corner when it comes to who will get the next outdoor game. Coors Light is, reportedly, stepping into the Avs corner and requesting them as hosts.
If Coors Light has its way, next year's Coors Light NHL Stadium Series will feature some Rocky Mountain Freshness.
The title sponsor of the NHL's new series of four outdoor hockey games has asked the league to bring the event to its backyard of Denver in 2015 after stops at New York's Yankee Stadium, Dodger Stadium in Los Angeles and Chicago's Soldier Field this year, said Adam Dettman, director of sports & entertainment marketing for MillerCoors.
NHL CMO Brian Jennings confirmed the Colorado Avalanche are under consideration to host a Stadium Series game next year.