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EA SPORTS NHL 17 Introduces EA SPORTS NHL Rewards

Ethan Miller/Getty Images

EA SPORTS announced a new NHL Rewards Program today. With this new program, players will receive "hockey rewards", in-game digital content for Hockey Ultimate Team and entrance to sweepstakes opportunities and surprises from now and throughout the NHL 2016-2017 regular season.

Players who join the reward program will also get early access to NHL 17 news trailers, and other exclusive content. If you register before August 14th, you will also get a Premium Player pack in NHL 16 Hockey Ultimate Team, a chance to become the official EA SPORTS NHL® 17 Superfan, and 10% off at NHL.com.

The Superfan will have their likeness scanned and placed as a spectator in their favorite hockey team arena. I hope to see a Colorado Avalanche fan be the Superfan!